Good Things founder Lucy Willoughby square

Good Things Founder listed in South West’s ‘42 Under 42’

Good Things founder Lucy Willoughby has been named one of the South West’s up-and-coming entrepreneurs in the 42 Under 42 list.

Good Things founder Lucy Willoughby

The list recognises the region’s emerging talent and profiles 42 young entrepreneurs and business leaders who 'should be on your radar’. 32-year-old Lucy who launched Good Things in July 2019, was named alongside the founders of Exeter's Blue Goose Coffee Pods, the creator of an up-and-coming houseplant care app and the Chief Executive of Engine Shed.

Lucy launched Good Things after spending several years in the charity sector, both in the UK and abroad. She felt she could make a difference by introducing people in the UK to gifts that have a positive impact here and around the world:

“I passionately believe that what we buy has the power to change things for the better.

"We sell beautiful cushions that provide training, work, and adapted housing for deaf people in Tanzania; wooden games that fund education and sanitation for workers and their families in India; along with toys made completely from recycled milk bottles.

"I've seen for myself that earning a decent wage can change a person's life - and positively impact their family and community. I try to find projects that provide opportunities for everybody, regardless of gender, background, disabilities or other discriminating factors.

"I also make sure products are made from natural, recycled and sustainable materials and send everything in recyclable packaging too."

In its first six months Good Things was featured on BBC One and won both Devon's Fast Track to Growth Award and a national Start Up Business competition at the House of Commons

All the entrepreneurs are invited to an exclusive 42 Under 42 awards event in Bristol this July.

Explore the full list in this month's South West Business Insider: 42 Under 42 

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Good Things is an award-winning online shop that seeks out inspiring ethical and sustainable products that support charities, empower people and protect our planet. We share these products and their inspiring stories of social and environmental impact in our online store. We want to make it easy for people to find feel good gifts, and reduce plastic waste.

Good Things was founded in July 2019 by female entrepreneur, Lucy Willoughby. After spending time in Nepal and Tanzania, working with entrepreneurs setting up small businesses, Lucy was inspired to let the world know about the ethical and sustainable products she found and the projects they support. Find out more.

Since launching in July 2019, Good Things has been featured in BBC One's Sunday Morning Live, and The Guardian, won the SJL Foundations's Start-Up of the Year Contest, and the Fast Track to Growth Award. Lucy is a finalist for the Entrepreneur for Good Award at the 2020 Great British Entrepreneur Awards for the South West region.

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