The quality of this paper is immediately identifiable and the attractive tree illustrations makes it appealing to look at. It is convenient to wrap with and the folds are ideal for wrapping items that are a fixed square or rectangular shape. All this whilst sustaining an underlying positive impact on the environment through the planting of trees of the purchaser's behalf and the inclusion of flower seeds. Moreover, there is no plastic on or surrounding the paper or accompanying the delivery. I truly cannot speak highly enough of this product and my only regret was not purchasing more of it when ordering from Good Things. I have no reservations about choosing this item again in the future.